Corporate Mission
Make underwear make life happier
Corporate Vision
Create premium (Beijing) underwear with professionalism
Achieve great (Wei) enterprises with diligence
Corporate Values
Customer centric
Based on the enterprise
Putting the struggler first
Based on the process
Guided by results
Talent Concept
Virtue, diligence, righteousness, discipline, integrity, humility, trustworthiness, and awakening
Product View
Innovation and technology, design and materials, quality and cost
Market View
The market is the only criterion for testing talents and products
Enterprise positioning
A high-quality and stable global lingerie manufacturer
The preferred partner for the world's leading intimate apparel brand
Corporate Purpose
Measuring value through performance and ability
Reflecting Value through Income and Position
Enhance value through practical work experience and business training
Corporate slogan
Jingcheng Zhiweiye Bida
